In this video lesson, we are going to walk you through how to use google AdWords. From how to structure the campaign the right way, you’ll learn how to do it yourself.
Let’s go over the structure of Google Ads. There are 4 main levels:
Your account is associated with a unique email address, password, and billing information.
Your campaigns have their own budget and settings that determine where your ads appear.
Your ad groups which contain the 4th level that are a set of similar ads and keywords.
When creating your campaigns, the more specific you are, the more control you will have, but if you get too specific, you may find it annoying trying to manage too many different campaigns.
For example, if you were advertising for a bakery and you set your campaign as cakes with 3 ad groups as birthday, wedding and sheet, then you wouldn’t be able to change the budget or other settings to differentiate between the types of cakes. On the other hand, if you set up your campaigns as chocolate birthday cake, carrot birthday cake and continue on, you may find the large number of campaigns cumbersome to manage with little benefit added as you may not need to differentiate budgets and settings between the individual cake flavours.
A good solution here would probably be to have 3 campaigns here for each type of cake, but ultimately this is something you need to decide based on how much control you want over your different ads and keywords.