Growth Hacking

The ultimate introduction to growth hacking: what it is, how to do it well, and where it’s heading.

What Is Growth Hacking?

Growth hacking is such an interesting term. Growth is vital for startups and any kind of businesses that want to scale. Our definition of growth hacking is finding new ways to generate growth at a very low cost (if not free).

These ways will also be more efficient than traditional ways and generate a fast (we could compare it to a silver bullet).

The Growth Hacking Process

Growth Hacking

The Benefits of Growth Hacking

There are endless reasons why growth hacking marketing makes an excellent solution for so many startup and businesses, but if you’re just getting started, here’s the two that will have the biggest impact on the way you market and sell to your customers.

1. Grow Faster

Growth hacking can help you and your business to grow faster. By finding multiple new ideas, testing them, gathering data, growth hacking will skyrocket your business in no time.

2. Be cost efficient

The goal of growth hacking is to always keep the cost low, always making sure that the cost per acquisition stays low so that your business can scale at no cost.

Growth Hacking vs. Digital Marketing

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content and distributing via digital channels for people to consume. So what’s the difference?

Digital Marketing

Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online — regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of lots of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Growth Hacking

On the other hand, marketers who use growth hacking tactics are doing much more tests than marketers resulting in having the best performing ads, best-performing landing page, best performing onboarding email, a viral loop to keep the cost low.

Growth Hacking Tactics

Bots

Visual bot builder for Facebook Messenger is great, you can broadcast, analyse, scheduled posting and many other features!

Instagram Stories

With 15 seconds video, you can attract very good and cheap new users/customers on your website.

Push Notification

Reach your customers even when they aren’t on your website.

More Growth Hacking Resources

Ready to scale and grow faster?

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The Ultimate Introduction To Growth Hacking
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The Ultimate Introduction To Growth Hacking
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The ultimate introduction to growth hacking: what it is, how to do it well, and where it’s heading. Learn Everything About Growth Hacking Strategies, Examples, Success Stories And How to...
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VigderMedia
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