Growth Hacking

The ultimate introduction to growth hacking: what it is, how to do it well, and where it’s heading.

What Is Growth Hacking?

Growth is vital for startups and more mature businesses that want to scale. The definition of growth hacking is to find more effective strategies to generate growth at a very low cost.

The Growth Hacking Process

Growth Hacking

The Benefits of Growth Hacking

Growth Hacking Marketing impacts on the way you build brand awareness and acquire customer leads. Growth Hacking allows your business to :

1. Grow Faster

By gathering data, testing multiple new ideas and  optimising the best strategies, Growth Hacking will increase brand awareness and rapidly scale your business.

2. Be cost efficient

The goal of Growth Hacking is to grow your business organically with sustainable growth. The cost per acquisition is significantly reduced so that your business can scale at virtually no cost.

Growth Hacking vs. Digital Marketing

On the surface, the two seem similar: Both occur primarily online, and both focus on creating and distributing digital content via digital channels to engage with your target audience. So what’s the difference?

 

Digital Marketing

Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online, regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Growth Hacking

Growth Hacking Marketers use creative strategies that are focused solely on growth. Growth strategies results in customer acquisition and retention at the lowest possible cost.  Growth Hackers nurture and qualify leads through the marketing funnel to ensure the best chance of becoming paying customers. This also involves testing of data to see what works, creating engaging and relevant landing pages and emails designed to resonate with the target audience.

 

Growth Hacking Tactics

Bots

Visual bot builder for Facebook Messenger is great, you can broadcast, analyse, schedule postings and many other features!

Instagram Stories

With 15 second videos you can attract new users/customers to your website at minimal cost.

Push Notification

Reach your customers even when they aren’t engaging on your website.

More Growth Hacking Resources

Ready to scale and grow faster?

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The Ultimate Introduction To Growth Hacking
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The Ultimate Introduction To Growth Hacking
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The ultimate introduction to growth hacking: what it is, how to do it well, and where it’s heading. Learn Everything About Growth Hacking Strategies, Examples, Success Stories And How to...
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VigderMedia
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